Why I Hate People Who Sell Coffee And How It Can Help You In Your Job Search
I hate big networking events. If I am invited to an event that will have over 75 people, I decline on the spot. Why? For several reasons but mainly because I know that there will be several of those direct selling coffee peddlers. I call them peddlers because I have yet to see any of them make a sale. You’ve probably come across them. They ask you your name and what you do and immediately after ask you if you drink coffee. Then they start rattling off the line about how coffee is the 2nd most consumed beverage after water (wait? Don’t you need water to make coffee?), how their coffee is known to cure all types of illnesses, and how they get paid every time someone drinks coffee so would you like to buy some coffee or how about you join my team of magical coffee bean peddlers? Every time I see them, they leave the event without a single sale and with all the other guests hoping to never see them again. Aside from not having a clear focus on what they are trying to sell (magical coffee beans or membership to sell magical coffee beans?) they are selfish. Selfish because they show up expecting to get money from other people without really getting to know them. Whether it’s magical coffee beans or your résumé, you can’t receive without giving first. They want people to give them money and then wonder why no one does. Not much different than asking strangers to tell you about jobs at their companies and then wonder why no one did.
Don’t be a magic coffee bean peddler. Be a friend.
Ask those you meet what they do and actually pay attention. Ask them what they like about their job. Ask them what they don’t. Ask them about them. Become their friend. And I don’t mean “friend” as in someone who you pretend to like so they can help you get a job but a friend friend. Sixty percent of all jobs in the US are filled through a referral. That means that you’re more likely to get a job through a friend than through that online application you’re filling out right now. If you feel you have made a friend, feel free to ask them for their contact information and set up a lunch or a quick meet up at Starbucks. When it comes time to look for a new job, your friend will be your biggest advocate. It seems like a slow way to get a job, but trust me, when it’s time to move to greener pastures, having a big group of friends looking on your behalf and vouching for your skills, is the fastest way to a better job.
PS: When do you think is the right time to ask a friend to recommend you for a job? Would you recommend any of your friends for a job at your company? Leave a comment below and let me know!
PSS: Email me direct at Ramon@PersuasiveInterview.com with questions regarding your job search. Who knows? I may feature your question in an upcoming blog.